Keith Edward Elam better known by his stage name Guru a smart acronym for "Gifted Unlimited Rhymes Universal", was a Boston born American rapper, producer and actor. He was a member of the well known hip hop duo Gang Starr consisting of Guru himself & Dj Premier.
In 1993 Guru started the Jazzmatazz series. Consisting out of 4 different volumes filled with features of well known jazz musicians and poets. In reference to the Jazzmatazz project, Guru told Pete Lewis of Blues & Soul: "Back around '93—when I first came up with the Jazzmatazz concept—I was noticing how a lot of cats were digging in the crates and sampling jazz breaks to make hip hop records. But while I thought that was cool, I wanted to take it to the next level and actually create a new genre by getting the actual dudes we were sampling into the studio to jam over hip hop beats with some of the top vocalists of the time. You know, the whole thing was experimental, but I knew it was an idea that would spawn some historic music."